Ah, Helvetica, that typeface, that subject of idle modernist worship, the most generic thing to ever elicit such strong emotional responses. Typographic tofu! All heil Max Miedinger! Pray towards Switzerland! Thank you, Helvetica!
Then came Helvetica Neue, son of Helvetica, the sequel to the…
I learned to pronounce it from my amazingly awesome Typography I professor, Jay Bopp.
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Egg. All. Over. My. Face. Embarrassed,
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danikelley reblogged this from viafrank and added:
learned to pronounce it from my amazingly awesome Typography...professor, Jay Bopp.
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new generation is simply pronouncing it...way we have been taught… oops. I’m betting those...
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I would probably still think it was “New” if I hadn’t learned how to say it correctly on my first trip
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